Monday 1st March
10-10.45am
The first speaker of the day was Kathryn Halloway from Promofix (www.promofix.com). She started her own marketing business at just the age of 22. She gave a talk about her business and also gave us some advice on job interviews.
Some notes taken:
WORK – Quest 88 limited
Standing therapy cycling – tricycles
What we should know:
Being Creative:
- Is a talent
- Design is all around us-so the opportunities are endless
- Use your ideas in a practical why – adapt to clients needs
- Be passionate
- Get out there and understand how businesss’s work
- Print process’s
- Pricing structures
- Expectations
She talked about business social networks - LINKEDIN and BUSINESS LINK
She talked about what she had learnt in her career:
- learn to sell
- Don’t devalue your work & style
- Do you want to be a freelancer or in employment
- Be yourself
- It is hard work – but it’s worth it.
Second speaker 11.30 – 12.15
Garry Greenwood Venture Wles ltd - Business Plan
Introduction/Background
- Business idea / background
- Business details
- Legal status
- Owner / management details
- Product / service details
Business idea
Description of product/service
- Technical specifications
- Features and benefits
- Unique selling points – smart car unique from any other, can park anywhere
- Design
- Packaging
- Future development plans
Market & Marketing
- Social networking LINKED IN
- Advertising
- TV Adverts
- Customers / target market – narrow down not to broad
Proprietory Position www.patents.gov.uk
- Trademarks
- Patents
- Copyright
- Design registration
- Intellectual property rights
Cargocollective.com
Operations
- Premises
- Equipment
- Suppliers
- People/staff
- Production processes
- Systems & procedures
- Legal aspects
- Health & safety
- Quality control
Appendices
- Portfolio & photographs
Financial data & forecast
- Detail of costs, prices and volumes
- Funding requirements
- Sources of finance
- Cash flow forecast
- Profit & loss account
- Balance sheet.
Executive Summary
- Most important
- Put it right at the front
- Gives a snapshot of whole business plan
- Should include
-purpose of the plan
– financial summery
– obstacles you wish to overcome
Following Garry was a Case study by Vicky Reynolds
12.15- 1.00pm
She talked about setting up her own business and how she got there, she worked in schools doing ceramic classes with children whilst at home working on her own unique ceramic work.
After luch we had talks from Tracy Simpson and Shona Hambleton. Tracy talked about how to apply for grants and shona talked about taxes and bookkeeping.
Wednesday 3 march
Joe Matthews – How to get a foothold in film and tv.
Joe Matthews started his career with no qualifications, he started as a tea man in film company. He then started to work for the bbc and 5 yrs later got promoted to assistant editor then another 5 to be promoted to editor. He left then bbc and went into freelancing he worked on documentaries and dramas. ( Bedlam Doc)
How to get a career
- work experience – got something to offer them
Second talk I went to was by Nathalie Tayton, this talk was about commercial storyboards
For a 30sec commercial you will need to draw 20-25 frames.
To become storyboard artist
- life drawing skills
- observational drawing
- drawing movie shots
- drawing from memory
