“Help neglected animals leave their old lives behind. Visit second-chance.com.au. RSPCA for all creatures great & small.”
FedEx
“Help neglected animals leave their old lives behind. Visit second-chance.com.au. RSPCA for all creatures great & small.”
FedEx
I am doing a work placement at a small design company in Wrexham, on the industrial estate, here is a little about them taken from there website;
“JPDS is a leading and innovative graphic design company. We provide public institutions and multinational and regional clients with graphic design services. Our core services include: Corporate and Brand Identity, Logo Design, Brochure Design & Product Catalogues, Company Profiles/Literature, Product Labelling & Packaging Design, Merchandising & In Store Graphics, Exhibition Graphics, Advertising & Marketing, Newsletters, Leaflet Design, Website Design and Digital Photography. Established in 1999, we have built a loyal client base that welcomes our partnership approach and high level of creativity. Our team has experience with virtually every business and public institution sector giving us the experience to meet your creative, cost and schedule requirements, while achieving your communication and sales objectives. We welcome the most diverse and complex creative communication challenges. JPDS, Communicating by Creative Thinking!”
Monday 1st March
10-10.45am
The first speaker of the day was Kathryn Halloway from Promofix (www.promofix.com). She started her own marketing business at just the age of 22. She gave a talk about her business and also gave us some advice on job interviews.
Some notes taken:
WORK – Quest 88 limited
Standing therapy cycling – tricycles
What we should know:
Being Creative:
She talked about business social networks – LINKEDIN and BUSINESS LINK
She talked about what she had learnt in her career:
Second speaker 11.30 – 12.15
Garry Greenwood Venture Wles ltd – Business Plan
Introduction/Background
Business idea
Description of product/service
Market & Marketing
Proprietory Position www.patents.gov.uk
Cargocollective.com
Operations
Appendices
Financial data & forecast
Executive Summary
-purpose of the plan
– financial summery
– obstacles you wish to overcome
Following Garry was a Case study by Vicky Reynolds
12.15- 1.00pm
She talked about setting up her own business and how she got there, she worked in schools doing ceramic classes with children whilst at home working on her own unique ceramic work.
After luch we had talks from Tracy Simpson and Shona Hambleton. Tracy talked about how to apply for grants and shona talked about taxes and bookkeeping.
Wednesday 3 march
Joe Matthews – How to get a foothold in film and tv.
Joe Matthews started his career with no qualifications, he started as a tea man in film company. He then started to work for the bbc and 5 yrs later got promoted to assistant editor then another 5 to be promoted to editor. He left then bbc and went into freelancing he worked on documentaries and dramas. ( Bedlam Doc)
How to get a career
Second talk I went to was by Nathalie Tayton, this talk was about commercial storyboards
For a 30sec commercial you will need to draw 20-25 frames.
To become storyboard artist
Two of my fiends entered the roses awards and where invited to the awards night i went along with them it was held in Manchester my fiend Emily won the save pubs brief and was offered a two week placement at Elmwood.
Wednesday 4th november
10am – The first talk was by Fergal Kilroy, he is the student awards Manager for the D&AD Awards. He talked about what they look for in a design entry such as most be good idea and stuck to the brief and to think about the client and if it meets there needs.
2nd talk- Andy Sandoz from Work Club
Some notes taken from talk
-creativity – originality and appropriateness
Quotes from Andy
“the ability to make unexpected connections.”
“making such unexpected connections relies on the ability.”
-4 steps he works to when approaching a brief:
1. INSIGHT -business objectives in brief
2. AUDIENCE – Who you talking to?
3. TECHNOLOGY – What can you do?
4. ADVERTISING – not always the answer.
11.45am – 12.45pm
DBA EDUCATION SEMINAR
Speaker IAN THOMPSON
He is creative director at Thompson Brand Partners.
Notes taken:
-Regional Head of DBA
-you must design effectively to get the best jobs.
case studies- effective design
henry blofield, John blofield
“Look. I have loads of fucking land and no fucking cash.The estate that I am about to inherit hasn’t made money in years and we are slowly going broke. We need your help to make some bloody money.”
Ian Thompson talked about the BeWilDerwood brief – The curious treehouse Adventure http://www.bewilderwood.co.uk
.successful brief from start to finish
Here are some points that as an employer Ian would look for from a graduate employe:
1. An insatiable desire to learn – learn fast
2. Freshness – skills, skills, skills. -Dreamweaver.
3. An idea of what you can bring to them not the other way round.
4. A willingness to work.
5. No fear of doing the boring stuff for a while.
6. An outline understanding of why people pay us to do this.
7. You talk about the world – not just the design world.
8. You read.
9. You demonstrate a real interest in the ‘brief’.
10. You show you are self-sufficient.
11. You ask questions about the bussiness.
12. You talk about audiences or markets.
Portfolios- high presentation quality, tells a story/narrative and shows the process (where you started and ended up).
Micheal Wolff
D&AD President’s Lecture
Here are photographs taken from the new blood exhibition held in London over the summer, i took photographs of some of the pieces of work that stood out to me.
I went around all the parks in Whitchurch and photographed all the letter forms I could find, I managed to find all the alphabet however on some you need to look closely to see the letter.
Here is my final board that I did for the market brief, it is a story board of what the panoramic video would look like in stages.